Michael Goldfarb

Michael Goldfarb serves as a GlobalPost Correspondent in the United Kingdom. For almost two decades Goldfarb was one of public radio's most familiar voices from London: first as NPR's London...

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May 29, 2009 06:50 ET | Updated: May 30, 2009 21:20 ET

Talent news you can really use

Update: The results, and much more, are up on YouTube.

Normally, I wouldn't go into the ins and outs of Simon Cowell's current series on British TV.  That's not what you click on to GlobalPost for ... But given the YouTube-generated planet-wide interest in "Britain's Got Talent" contestant Susan Boyle, and in the interest of explaining to you the very odd sociology of British media, I feel I must descend into the murky swamp of low culture. So here goes:

It is all over for Ms. Boyle. Her 15 minutes are up. The way I know this is today's tabloid headlines. Susan Boyle is cracking up, according to The Sun, Rupert Murdoch's top-selling tabloid, which is rarely wrong about show biz dish. "RAMBOYLE" was the headline on a story in the newspaper about the police being called to a hotel where she was staying before Saturday's final to calm her down. And because I believe in getting the story from two sources — for factual accuracy and to avoid lawsuits — the Daily Mirror has a similar tale under the banner "Boyling Point."

Now the sociology: There is nothing in the world to compare to the monstering of an innocent human being by the British tabloid — around half the adult population of this country reads the tabs every day and once you're on the cover it becomes an alternate reality to the one you thought you inhabited. No one ever comes back to equilibrium from the experience, but anyone who walks onto a popular TV show has to expect it sooner or later. 

Boyle's fate was pre-ordained the moment her beautiful voice emanated from her odd package.  Within 48 hours word got out — how? — that Ashton Kutcher and Demi Moore had been reduced to tears by it (could they be friends of Simon Cowell's, in the pay of his production company? Surely not) ... Anyway, post-Ashton YouTube hits numbered in the millions and were then amplified in the tabs by a factor of ten. Two hundred and eighty-three million hits is one number I've seen. That is unlikely, but who's counting. The iron law of British tabloids is this: If you can sell extra copies finding a new hero or heroine you can sell even more when you demolish them. That is what is going on here. Big time backlash.

But the secret of British tabloid journalism is to bury a kernel of fact at the core of the fantasy. In this case, the fact is that there are other very good contestants in Britain's Got Talent. If I had money — and I'm a journalist, not a member of parliament, so I don't — I would wager on schoolboy rugby player Shaun Smith, a white boy with a fine understanding of how to sing a soul ballad. He's got sex appeal for the teenage girls who tend to phone in more votes than others on these contests, and he isn't threatening to blokes; he seems like a guy you wouldn't mind having a beer with. I would list him as the favorite. Dark horse is Stavros Flatley and son, a couple of very overweight Greek Cypriot immigrants who cavort shirtless around the stage like the Riverdance choreographer Michael Flatley. The Cypriot community is a loyal one and they will work the phones religiously. 

The point is that Susan Boyle peaked too soon and by the time the tabloids are finished with her she may not even finish third.

For the record, the best act is a dance troupe from the London 'burbs called Diversity.  Trust me, they are too good to win a phone-in popularity vote. But check them out and tell me whether I'm wrong.

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Posted by mrtadreamer on July 11, 2009 23:46 ET

The text in Proverbs 18:16 tells us; "A man's gift makes room for him, and brings him before great men", which is true of gifted middle-aged ladys as well. Miss Susan's amazing gift will bring her before both the great and small of this world, which has already begun, such as her pivotal appearance on Oprah, whose subsequent endorsement will prove to be very valuable. The talk show route will provide a lot of much needed exposure. The media is the thing here Stateside.I think things will level off in about a year. She has a huge following in the USA. I think once she steps onto American soil, things will take off for her in a more stable manner. She may not become "mainstream" in the sense of those like Michael Jackson, or Elton John have, but I think she will run parallel to all that in a healthy career. I think making albums and live performances will be her staple. If she can take the pressures of ongoing broadway productions, she could become a major star in that niche. Andrew Lloyd Webber is watching her with consideration. The door he would open for her would establish her career aspirations for a lifetime. A healthy fanbase will remain worldwide. The limelight comes and goes, but I think she will be very successful.

Posted by Eloise on July 3, 2009 11:21 ET

So Diversity won. Good for them; they deserved it. But as for Susan Boyle's "15 minutes"....well. Don't YOU have egg on your face.

The thing I hope Susan has (or will soon) come to realize is that everyone who has -- in one way or another -- dismissed, derided, or underestimated her, has ended up looking like an ass.

Susan has ultimately triumphed over all that cynicism and mean-spiritedness. And not by putting anyone down, but simply by being herself -- a genuinely good soul -- and doing her best.

My prediction? Her "15 minutes" will last longer than that of ANY of the cynics. Combined.